Communications and dissemination
CREATE has a Communications, Influencing and Dissemination Strategy (CIDS) which is updated on an annual basis. The aim of the CIDS is to:
project knowledge and insight arising from its programme of research to a range of national and international stakeholders engaged in Education For All (EFA) programmes and committed to the Millennium Development Goals (MDGs) related to education. It seeks to achieve this in ways which influence policy dialogue and the practice of education professionals at different levels. The CIDS provides an overall framework that will guide centrally driven activity from CREATE, and which will shape CIDS activities in Partner Institutions. It therefore has both cross national and national dimensions.
To achieve the aim the CIDS is:
- Engaging stakeholders in informing research priorities and shaping research activity.
- Communicating and disseminating a portfolio of evidence-based research outputs on access, equity and transition issues in education designed to enhance progress towards the MDGs and EFA.
- Adapting flows of information and analytic insight into access to the needs of different audiences using different communication channels.
- Facilitating internal communication, reflection and learning.
- Informing and seeking to influence policy makers and communities of practice.
CREATE’s target audiences include:
- National policy makers (e.g. Ministers and Departments of Education; civil servants and officials);
- International policy makers (e.g. multilateral and bilateral donor agencies) especially DFID
- INGOs;
- National Organisations (e.g. NGOs, civil society organisations, private schools associations, teacher unions);
- International and national academic communities (e.g. academics, consultants, research organisations, research programmes);
- Educational professionals (e.g. planners, system managers and administrators at the national and sub-national level; head teachers, teachers, and professional associations, teachers unions);
- Community members (e.g. community leaders, parents, school children, school governors);
- Professional audiences in and around PIs (e.g. research students, CREATE researchers, colleagues).
The bulk of CREATE’s communications and dissemination activities has been focused on addressing the primary target audience (national and international policy makers, national organisations, INGOs and academic communities). However the secondary target audience have been engaged through a range of activities. Target audiences for CREATE are located at the cross national as well as the national levels.
A range of communication and dissemination activities have taken place through out the project. CREATE publications are available free of charge to download from the website and in hard copy. CREATE research is translated into formats and channels appropriate to the target audience. These include:
- Events reports highlight some of the events CREATE has organised and/or taken part in. Key policy makers and influencers have been present at many of these engagements. In addition CREATE has met with policy makers on a one-to-one, less public, basis. CREATE researchers have built on well-established networks of influence.
- Policy briefs focus on policy messages derived from CREATE’s research programme. They highlight the main issues and debates in the field, as well as research findings.
- CREATE has video clips of researchers talking out issues of educational access which are available on the web.
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